In the early months of COVID-19, it became apparent that its impact would be huge. Physicians were deeply concerned. Obviously we were worried about the safety of Albertans and keeping the health care system on its feet for sick patients. We were also worried, though, because of what has been seen in other jurisdictions.
Specifically, patients delay or avoid seeking care because they are afraid of becoming infected or because they don’t want to be a burden. Later on, though, that delay in care means a wave of more patients acutely ill with conditions that could have been managed.
That was the mindset of the Board of Directors when we directed that the AMA run a campaign called Share the Care, kicking off the week of April 6. The goal was to encourage Albertans to be aware of and practice healthy behaviors – including staying in touch with their family physician, pediatrician or any other physician with whom they have an ongoing therapeutic relationship. Additionally, we wanted to recognize the contributions of our team mates and colleagues in the other health professions and on the front lines.